Suggestion: Let’s use tax credits as down payments.

Monday, April 20, 2009

Hello, Obama Administration? Paying attention?

Let’s give consumers a tax credit encouraging them to buy fuel efficient cars, or any new car for that matter, but find a way for them to use those tax credits as their down payments. Maybe by letting us designate the manufacturer to receive the tax credit directly from the IRS?

This trick moves the benefit of the tax credit back to the point of sale where it will have its greatest impact. It enables the customer to put more down on the car, keeping the monthly payments lower and more affordable, leaving more of his or her disposable income leftover for other consumption.

Brilliant, even if I do say so myself. (And if not me, who will?) What do you think?

-wf

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