Category Archives: Writing

“Go Further With Ford.” Is Ford grammatically correct? Part 2, The Response.

Wednesday, December 5, 2012

Hi. Some months ago, I wrote a piece that challenged the use of “further” in Ford’s campaign. Last Friday, having never received the 2013 Ford Fiesta I requested for having pointed out the error of their ways, I emailed Ford corporate’s advertising department to make sure they’ve read my article. They’re busy, and I guess it’s possible that they missed it.

I would look great in this car.

I would look great in this car.

I stopped short of explaining the importance setting a good example by using correct grammar in their commercials, not wanting to sound as if I were lecturing them.

Just two days later, which is impressive, I received the following email response. Read it over, and let me know what you think and how I should respond. Please be kind. I’m still holding out hope that they’ll send me the car.

-wf

Thank you for contacting Ford Motor Company. We appreciate the time you have taken to write us regarding our Go Further campaign.

Go Further is Ford’s Global Brand Promise that was announced April 30, 2012 and ads began airing in the U.S. on national television that evening. While Go Further will be used in Ford’s marketing and advertising, it is not a tagline but, put simply, a description of Ford’s culture. It’s who we are and who we have always been. It’s also what makes Ford different from any other automaker because it promises that we are always going to go further to deliver great products, a strong business and a better world for each other and for our customers. Our One Ford business model and the four product pillars (Quality, Green, Safe, Smart) remain unchanged and support the Go Further brand promise.

Ford has a history of people working together to develop ingenious, attainable products and services that make people’s lives better. The goal of people serving people is what makes us unique.

Go Further means going where no one expects a car company to go by delivering the best in Quality, Green, Safe and Smart products.

Go Further means partnering with our dealers, collaborating with our suppliers, serving our communities and empowering every employee to make a real difference in our company.

Go Further means continuously improving quality, customer satisfaction and favorable opinion to increase value for all our stakeholders.

Go Further is who we are. Go Further is what we do.

Going along with our Go Further campaign, many of our new 2013 models now feature our class-exclusive SYNC and MyTouch technologies which give you the convenience of hands-free communications to ensure the safest driving experience possible. Several new models also feature our new EcoBoost engine technologies providing all the power our drivers crave without sacrificing on fuel economy.

If you are in the market for a new Ford or Lincoln vehicle, please contact our Marketing Program Headquarters at 1-800-334-4375. We are here Monday – Friday, 9 A.M. – 6 P.M. EST to assist you. When you call, we can send you a new vehicle brochure as well as set up a demonstration drive at a time and dealership of your choice to experience the vehicles first hand.

Thank you for contacting Ford Motor Company.

Sincerely,
Raul
Ford Motor Company
Ford Marketing Program Headquarters

Me again. Someone just asked me if I wrote the response. No. I didn’t make this up. What you just read is exactly the text of the email Ford sent me. If I had, written it that is, I wouldn’t have been clever enough to pick “Raul” as the person who wrote it. -wf

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“Go Further With Ford.” Is Ford grammatically correct?

Monday, July 16, 2012

I don’t think so. Far be it for me to be critical of someone else’s grammar, but here I go anyway.

Lately, Ford has been running commercials and ads that use the slogan, “Go Further With Ford.” Here’s a link to one of their television ads and screenshot of the final frame.

The point of the ad is that Ford cars are better made and more efficient, more stingy in the use of gasoline with the result that you can drive them farther (my word) on a gallon of gas and longer, and therefore farther – There, I said it again. – over the life of the car.

According to “Grammar Girl,” “The quick and dirty tip is to use ‘farther’ for physical distance and ‘further’ for metaphorical, or figurative, distance. It’s easy to remember because ‘farther’ has the word ‘far’ in it, and ‘far’ obviously relates to physical distance.” I don’t know who Grammar Girl is, but her cartoon image seems pleasant enough and I agree with her.

I think Ford blew it, that their slogan should be “Go Farther,” and that I deserve a new Ford Fiesta, red with all the cool stuff, for pointing it out and saving them any further embarrassment. What do you think?

P.S. December 5, 2012. Since I wrote this piece, I’ve heard from Ford. Be sure to read, “‘Go Further With Ford.’ Is Ford grammatically correct? Part 2, The Response.”

-wf

Mary

Short Fiction for Guests of the Wordfeeder
Thursday, February 2, 2012

Time to write another short story, but I’m not sure what I should write about. ..Hm. Should that be “about what I should write,” so I don’t end up with a dangling preposition? I don’t care. I don’t like the way it sounds.

I need a storyline. You know, a plot, not to be confused with a “plat” which is a drawing of a lot, versus “Gersplat!” which is the sound you make when you fall off a building onto the pavement, followed by “buh-bump” when the bus runs you over just when you started to get up.

I haven’t written a detective story for a while.

Maybe Mary will be horny and stop by after she gets home from work. Do I mind being her go to guy for an occasional quickie? Are you kidding? You haven’t seen Mary. Actually, yes I do mind. She hangs out with me. We have a great time talking, laughing at stuff, rubbing body parts. She even stays over some nights, always at my place for some reason. Heck, I know the reason. We’re good together in every respect, except in public. That’s because she has a boyfriend. He’s a dentist. How boring is that?
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Last Picked

Short Fiction for Guests of the Wordfeeder
Friday, December 30, 2011

“Hey.”

“Hey. ..I’m just finishing up. What can I..”

“Some of us are going out for burgers, the little Happy Hour kind. Why don’t you join us?”

“Well, for one thing, I don’t eat beef and I have absolutely no social graces.”

“Why don’t you eat beef? Is it a religious thing?”

“No. It’s a saturated fat thing.”

“What about forks? Do you eat with your fingers, or do you use forks?”

“Only when I order soup.”

“Great. What more can a girl ask? You’ll fit in perfectly.”
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Bathroom Windows

Short Fiction for Guests of the Wordfeeder
Tuesday, December 27, 2011

“Hey, Jaime.”

There was, he had decided some time ago on the day they had started sleeping together, no more friendly greeting than a beautiful woman calling out to you from her shower. They weren’t lovers, not exactly, just friends who had sex occasionally. It was the casual pleasure of it all that he found so irresistible, that made him so glad he’d rented her the cabin next door.

Years ago, when his grandparents bought the land along the bayside of the ocean inlet, their family and friends thought it was a nice thing, but a waste of money. So far off the beaten path, the only way there was a dirt road that stopped at the dunes, a good mile from where they built the small cottages so close to each other, one for themselves and, later, another for Jaime’s parents. Over the years they’d built more, a total of twenty, renting the others out whenever they could find a tenant which wasn’t often then, but pretty much all the time now that the ocean side of the peninsula was crowded with condos, hotels, stores and clubs. Most of his grandfather’s property, several times the land occupied by the cottages, remained wild and untouched by development.

Decades after his grandparents first vacationed there, Jaime was his family’s sole survivor. A good guy addicted to writing, he lived there year around, essentially for free, enjoying the quiet of the bayside and the easy going excitement of the ocean city nearby. He wrote mostly screenplays, perfecting his art in lazy anticipation of the story he was sure some Hollywood producer would buy someday.
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Interview With An Alien

Short Fiction for Guests of the Wordfeeder
Monday, December 19, 2011

“So. What do I call you?”

“Bob. I like ‘Bob.’ It’s simple, friendly and it’s a palindrome.”

“What does that mean?”

“It means it’s spelled the same way forward and backward.”

“And that’s handy because…?”

“It’s just neat.”

“I see. Okay, let’s…”

In the unfurnished apartment next door, two people sitting at folding tables are recording and watching the conversation on three flat screen monitors. One of them is a man in his fifties, a senior psychologist with an unspecified government organization. The other, a woman in her early thirties, the FBI agent who’d caught this assignment. Yellow pads are out, but without much on them. It’s a low priority case, the first one the FBI agent has been given to handle on her own. A single, perfunctory Homeland Security guard is leaning on the kitchen counter, playing something on his cell phone. A specially reinforced front door on the other apartment, with radio controlled locks, negated the need for anyone in the hallway.
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Dear Journal,

Short Fiction for Guests of the Wordfeeder
Thursday, December 8, 2011

11:20 PM. He’s in bed. It’s dark, except for some faint light coming through the bedroom window blinds and the not so bright lamp on his night table.

“Hellohhhh.”

“Hello?”

“It’s me, Journal. ..You were expecting Ryan Gosling?”

“I was hoping for Ryan Reynolds.”

“Yeah, right. Well if you were Scarlett.. Scarlett..?”

“Johansson.”

“Whatever, the one with the body that won’t quit, I could be Ryan Reynolds.”

“They broke up.”

“Really? Do you have her number?”
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